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Privacy Policy

Last Updated: May 6, 2023

This Privacy Policy describes the information collected through this website (the “Site”) and how that information is used and disclosed. The Site is operated by bdurable Garage Floor Coatings, LLC (“Company,” “we,” “us,” or “our”) and Company and its service providers may collect the types of data and other information described in this Privacy Policy as a result of your access to and use of the Site (together, “Collected Information”).

This Privacy Policy also explains your rights and choices regarding your personal information, how we communicate changes to this Privacy Policy, and how you may contact us regarding questions or issues with respect to anything addressed in this Privacy Policy.

This Privacy Policy is incorporated into and made a part of our Terms of Use and any other agreement that references this Privacy Policy or governs access to or use of the Site.

By accessing or using the Site, by accepting the Terms of Use, or by entering into any other agreement with Company that references this Privacy Policy or governs access to or use of the Site, you (“you”) agree that you have read and understand this Privacy Policy and that you consent to the collection, use, and disclosure of your personal information and other Collected Information pursuant to the terms of this Privacy Policy.

We will update this Privacy Policy from time to time, including to reflect changes to the Site and Company’s products. When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this Privacy Policy. All changes will be effective immediately upon posting of the updated Privacy Policy on the Site and, by accessing or using the Site after changes are made, you agree to those changes. Material changes will be clearly posted on the Site or otherwise communicated to you.

Table of Contents

Types of Collected Information

The information collected as a result of your access to or use of the Site generally falls into the following categories:

  • Information that you voluntarily submit using the Site, for example, your contact information, requests for services, and any images or other content that you may choose to provide.
  • Other information collected through your use of the Site, for example, data collected by the servers used to operate the Site (e.g., IP addresses and device information), location information, data collected by analytics and advertising services, data collected when you connect using or share information via social media platforms, and data collected by cookies and tracking technologies.

Information You Submit

We will collect any and all information that you choose to submit through, using, or in connection with the Site, including, without limitation, the types of information described below.

Personal Information: You can visit the Site without submitting your personal information to us but you will be required to provide your personal information in order to request information from us, to activate or sign into your customer account (where that option is available), to purchase products or services using the Site (where those options are available), to participate in Company promotions or contests, and to use certain other tools and features of the Site. We will collect any personal information from or about you that you choose to provide, which may include, without limitation, your name, email address, telephone number, physical address, and other contact information. We will use your personal information as described below in this Privacy Policy, including to provide the Site and to communicate with you. If you provide a mobile or other telephone number to us, you consent to receiving telephone calls from us at that telephone number as described below in this Privacy Policy, but only to the extent permitted by applicable law.

Messages and Requests for Quotes, Estimates, and Information: To request a quote for a product or service, to request information, or to send us a message via the Site, you may need to provide your email address, telephone number, and other contact information, as well as, as applicable, details of the products, services, or information in which you are interested. If you use any chat or similar feature on the Site, we will collect all text and other information and content that you may provide or input using those features.

Marketing Communications: If you sign up or otherwise opt in to receive updates, promotional communications, or related materials from us, you will need to provide your email address, mailing address, or telephone number. We will use this information to provide you with promotional and other communications pertaining to our and our affiliates’ products and services via email, physical mail, or telephone, as applicable. You may opt out of receiving promotional or marketing communications from us at any time by following the unsubscribe instructions in the applicable email or by contacting us using the information below under “How to Contact Us.” We may use third-party providers to deliver these communications to you.

Order and Payment Information: In order to make a purchase, Company will request a user to provide certain personal identifying information, which may include: [legal] name, postal address, e-mail address, [screen name, password,] [daytime] telephone number, facsimile number, method of payment, and, if applicable, credit card number. Company may request additional information necessary to establish and maintain customer’s account. If a customer’s [credit card and/or password] is lost or stolen, the customer should promptly notify Company in order to enable Company to cancel the lost or stolen information and to update its records with a changed [credit card and/or password].

Careers: The site may allow you to submit a job application or related materials to us. We may use that information to evaluate your qualifications and consider or respond to your inquiry or application. Your submission of a resume, job application, or related materials does not in any way require Company to review that information or consider you for employment or any other opportunity. To view career opportunities at Company or to submit a job application you may be redirected to an online career portal operated by a third party. We encourage you to review any terms and privacy policies posted on that portal.

Our Social Media Pages: Company is active on social media. You may have the opportunity to comment on social media platforms regarding Company and the products and services we offer or to submit related photos or other materials. Company reserves the right to post on the Site, other websites, and social media pages any comments or content that you post on our social media pages or provide to us through social media.

Other Information Collected

As you use the Site, certain information can be passively collected—that is, gathered without the user actively submitting the information or being concurrently made aware of the collection of information—using various technologies. Information is passively collected in a variety of ways, including as described below.

IP Addresses and Related Data: We will collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Site, including the search engine(s) and the keyword(s) you used to find the Site, the pages you access on the Site, the websites you access before and after visiting the Site, web browser type and add-ons, screen resolution, date and time stamps, Site traffic analysis, clickstream data, approximate geographic location, performance data, Internet protocol (“IP”) addresses assigned to the computers and other devices from where you access the Internet, your Internet service provider (ISP), device ID numbers and unique identifiers, media access control (MAC) addresses, and operating system information. Company may use this information to administer the Site and its servers, to generate statistical information, to monitor and analyze Site traffic and usage patterns, to monitor and help prevent fraud, to investigate complaints and violations of our policies, and to improve the Site.

Analytics: The Site uses third-party analytics tools (e.g., Google Analytics, Hotjar) to collect and process data about your use of the Site, including when you visit the Site, URLs of the websites that you visit prior to visiting the Site and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Site’s structure and content.

For more information on how Google uses this data, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners’ sites or apps. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each browser you use. Using the Google Analytics Opt-out Browser Add-on will not prevent Company from using other analytics tools and will not prevent data from being sent to the Site itself or to Google. For more information about how Google Analytics uses cookies to measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You may disable cookies as discussed below, but that may impact your use and enjoyment of the Site.

You may opt out to Hotjar’s creation of a user profile, Hotjar’s storing of data about your usage of the Services, and Hotjar’s use of tracking cookies on other websites by opting out here.

Online Advertising, Advertising Networks, and Retargeting: Some companies that help Company deliver interactive online advertising, such as banner ads, may collect and use information about Site visitors to help Company better understand the types of advertising or promotions that are most appealing to its customers. Company may also participate in advertising networks and related services that are managed and provided by third-party agencies, technology vendors, and research firms, including Google Ads and advertising services provided by Facebook (sometimes referred to the Facebook “pixel”) and Pinterest. These services collect information about your interactions with the Site and other websites and will use that information to target advertisements for goods and services and to display those advertisements on other websites. The information collected may be associated with your personal information.

We may also enable and implement on the Site the following Google Analytics Advertising Features: Remarketing with Analytics, Demographics and Interest reporting, Campaign Manager integration, Display & Video 360 integration, Google Display Network (GDN) Impression Reporting, and Segments. Remarketing with Analytics uses Google Analytics cookies to serve advertisements to you across the Internet based on your visits to the Site. Demographics and Interest reporting uses a third-party cookie to collect information about our Site traffic by tracking users across websites and across time, which generates a report for us to better understand Site users. Campaign Manager integration allow us to view, analyze, and create remarketing lists using our Campaign Manager data in Google Analytics. Display & Video 360 integration allows us to create remarketing lists in Google Analytics and have those lists available in Display & Video 360. Google Display Network (“GDN”) Impression Reporting allows us to measure the impact of unclicked GDN Display ad impressions on website behavior and conversions. Segments allows us to isolate and analyze subsets of Site users by sorting our Google Analytics data.

To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

To modify your Outbrain profile settings, click here.

If you have a Facebook account but do not wish Facebook to collect data relating to you via the Site, we suggest that you: (a) hide social media platform plug-ins using an ad blocker; (b) always log off completely from Facebook before visiting other websites and delete all related cookies; and, (c) where the option is available, disable the advertising services and networks operated by Facebook.

To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time.

Social Media: The Site may allow you to connect to and share information with social media platforms and we may be required to implement cookies, plug-ins, and APIs provided by those social media platforms in order to facilitate those features. We may share information that you provide to us or that we may collect about your use of the Site with those platforms and that information will be subject to those platforms’ privacy policies. We encourage you to review the privacy policy of any social media platform that you use in connection with the Site. We cannot control any policies or terms of third-party platforms. As a result, we cannot be responsible for any use or disclosure of your information or content by third-party platforms, which you use at your own risk.

Cookies and Tracking Technologies: We use technologies, such as cookies and web beacons, to collect information about the Site pages you view, the links you click and other actions you take on the Site. Cookies are small pieces of information that are stored on your device’s hard drive by your web browser. We use cookies to learn and track how you access and use the Site, including when and how users visit the Site and how popular particular Site pages are and aren’t. We also use cookies to recognize Site users, to help display information on the Site, and to improve your enjoyment and the usefulness of the Site, for example, by remembering and displaying certain information. The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie. By way of illustration, the types of cookies that the App may use include operationally necessary cookies (also called essential cookies), functional cookies, performance cookies (also called analytical cookies), and advertising or targeted cookies. The Site may use both cookies that we implement and cookies implemented by our suppliers and other third parties.

Most browsers automatically accept cookies. Browsers generally also allow users to manage cookies in the browser’s settings. You can disable or limit cookies but doing so may impact your use and enjoyment of the Site and other websites. For example, the Site may not be able to be personalized for you, may no longer capture or remember your preferences or other choices you have made on the Site in the past, and may not remember you or recognize the devices you use to access the Site. Changing your cookie preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new device, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file.

The Site may contain electronic images known as web beacons (sometimes called single-pixel GIFs or clear GIFs), which can be used to assist in delivering cookies on the Site, to allow us to count users who have visited those pages, marketing communications as outlined in this Privacy Policy, and to provide personalized advertising. We may include web beacons, pixel tags, and similar technologies in Company’s promotional email messages and other electronic communications in order to determine whether or not messages have been opened or acted upon and identify the links you click on.

How We Respond to Do-Not-Track Signals: Due to the automatic collection of data using cookies as described above, we do not honor “do not track” requests. For this reason, your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of information using cookies and tracking technologies.

How Collected Information is Used and Shared

In addition to the uses and sharing described above, Company and its suppliers may use and disclose Collected Information as described below. Except as described in this Privacy Policy or as may be required or permitted by applicable law, we do not use, sell, rent, share, or otherwise disclose Collected Information.

Purpose Collected and Communication with You: We will store, use, and share your personal information and other Collected Information for the purpose for which it was collected (for example, to process and communicate with you, to administer your customer account and maintain your purchase history, and to provide support to Site users) and to provide you with information and communications that you request. We may send you service communications such as welcome letters, those regarding estimates and service scheduling, billing reminders, information on technical service issues, security announcements, and requests for verification of information. You can opt out of receiving promotional emails at any time by following the steps as described in the applicable email. If you provide us with a telephone number, we may call you in response to your questions or comments or with respect to your orders and, as described below, we may send you text messages.

Service Quality Monitoring: Some transactions initiated through the Site may require you to call Company or require us to call you, for example, to confirm orders or advise on order status. Customers should be aware that it is Company’s practice to monitor and, in some cases, record, in accordance with applicable law, such calls for staff training or quality assurance purposes.

Text Messages: If you opt in to receiving text messages on the Site when prompted, Company may send you autodialed and other text messages at the telephone number you provide relating to your use of the Site. Consenting to receiving text messages is not required to buy goods or services or to otherwise do business with us. Message and data rates may apply.

Sharing Collected Information with our Affiliates: Based on how you use the Site and the information that you provide to or request from us, we may share your name, contact information, and related Collected Information with our affiliated companies who have products or services that we think may be of interest to you. Our affiliated companies may contact you directly with respect to such products and services. You may opt out of receiving communications from any such affiliated company pursuant to that affiliate’s own policies. You may opt out of receiving communications from us by contacting us using the information below under “How to Contact Us.”

Evaluation and Improvement of Our and Our Affiliates’ Offerings: Company and its affiliates may use Collected Information to analyze, develop, and improve their respective products and services (including the Site), to inform marketing and communication plans and strategies, and to understand and evaluate customer needs and preferences. Such uses include, by way of illustration, to provide you with more effective customer service, to make the Site or our services easier to use; to perform research and analysis aimed at improving our products, services, and technologies, and to display content and advertising that are customized to your interests and preferences.

Sharing Information with Our Service Providers: We will disclose Collected Information to our and our affiliates’ respective suppliers, vendors, and service providers as necessary for us to provide the Site and our products and services to you and to engage in the use and sharing of Collected Information as permitted by this Privacy Policy. These third parties include, without limitation, our website management and hosting suppliers, customer support providers, those handling the processing and delivery of mailings, cloud storage providers, website analytics providers, payment processors (if and as applicable), product installers, and email service suppliers. Our service providers are authorized to and may use and disclose Collected Information as necessary for them to provide the applicable products and services to us and as provided by their own privacy policies and our agreements with those third parties.

Data Aggregation and Analysis: We may anonymize and aggregate personal information and user-generated content, and aggregate other Collected Information, and use and disclose that aggregate data in any manner for our business purposes, in each case to the extent permitted by applicable law. Such purposes include to understand Site users’ behavior and usage patterns, to improve and enrich our products and services, to determine what kinds of products and services we can provide, the monetization of such aggregate data, and to license, sell, and otherwise distribute aggregate data to third parties. We may provide aggregate information to our affiliates, suppliers, and other third parties for these purposes.

Combination with Other Information: We may combine Collected Information, as well as aggregate information derived from such information, with other information in our possession (e.g., that related to our provision of products or services to you, customer account information, data licensed from third parties) for purposes of using and disclosing information as described in this Privacy Policy, including to offer you a more consistent and personalized experience in your interactions with Company.

Mergers and Acquisitions: Circumstances may arise where, for business reasons, Company decides to sell, buy, merge, or otherwise reorganize its businesses or assets. Collected Information may be transferred, sold, shared, or otherwise disclosed to the subsequent owner(s) or successor(s) of those transactions and in connection with the evaluation of those transactions. Such recipients will be bound by this Privacy Policy as it applies to the information disclosed.

Lawful Processes and Protection of Company: We may use and share Collected Information in accordance with and in response to regulatory authorities, courts, law enforcement and governmental agency requests, emergency services, and other necessary third parties for legal, protection, security, and safety purposes (e.g., to comply with laws or regulations, to respond to subpoenas and legal processes, to perform credit checks, or to protect the safety of our employees, agents, customers, or any other person). We may use Collected Information and share it with third parties if we believe doing so is necessary or appropriate to protect our rights or the rights of others, including to enforce our agreements, policies, and terms, to bring legal action, to protect our operations and assets, or to pursue remedies or limit damages that we may sustain.

With Your Consent: With your consent, we may use and share your personal information and other Collected Information in ways not specifically described in this Privacy Policy.

California Privacy Rights (California Residents Only)

The California Consumer Privacy Act (the “CCPA”) grants Site users who are California residents certain rights with regards to our collection of their personal information. These rights include:

  • The right to request disclosure of (1) what personal information has been collected; (2) the categories of sources from which the personal information was collected; (3) the business or commercial purpose for collecting or selling the personal information; (4) the categories of third parties with whom we share the personal information; and (5) the specific pieces of personal information we have collected about them;
  • The right to request the deletion of their personal information that has been collected; and
  • The right to opt out of the sale of their personal information.

In the preceding 12 months, we have shared personal information for business purposes as described above in this Privacy Policy. [OR] In the preceding 12 months, we have not sold any personal information.

California residents may exercise the above rights by submitting a verifiable request to us using the contact information set forth below under “How to Contact Us.” To opt out of our sale of your personal information, please follow this link: Do Not Sell My Personal Information. We do not discriminate against a consumer because the consumer has exercised any of these rights.

Information Security

Company is committed to protecting the security of your personal information. Company employs physical, electronic, and managerial measures to help safeguard the security and integrity of information under our control, including a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. The storage and communication of information can never be completely secure, however, so we do not guarantee that communications or other information you submit or otherwise collected will be completely secure. If you become aware of any breach of Site security or of this Privacy Policy, please notify us using the contract information below.

Storage of Information

Collected Information will be stored and processed in the United States and in any country where our or our suppliers’ servers, databases, or facilities are located or operated. By accessing, receiving, or using the Site, you acknowledge and agree that information may be transferred outside of the country from which you access the Site and that such countries’ data protection and related laws, regulations, and rules may be different, and may require a lower standard of protection, than those of the jurisdiction from where you access the Site.

Third-Party Websites and Services

The Site may link to, or be linked to, websites, applications, or services not maintained or controlled by Company. Company is not responsible for the privacy policies or practices of any third parties or any third-party websites, applications, or services. This Privacy Policy does not apply to any third-party websites, applications, or services or to any personal or other information that you may provide to third parties.

Information from Children

The Site is not directed at children under 13 years of age. Company does not knowingly collect or use information from children under 13 through the Site.

How to Contact Us

If you have any questions or concerns regarding this Privacy Policy, to change your communication preferences, or to access or update your personal information as it exists in our records, contact us at:

bDurable Garage Floor Coatings, Attn: Marketing
1595 Georgetown Road
Hudson, Ohio 44236
info@bdurable.com
855-323-8722

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